When Ivy Lee issued the first Press Release in 1906, he himself did not anticipate the extent of a vital contribution done by him towards leveraging public relations. 100+ years and till today, Press Releases remain the most important manifesto to attract masses to any notable campaign or Startups. The only difference being the advancement of technology, that has helped modern day Press Releases (Read- Digital Press Releases) to make a smooth transition into the digital arena. Which means, a faster and wider reach through proper influencers, with minimum investment. That being so, Indiblogger has come ahead with their new initiative, IndiPR.com.
Thousands of businesses, products and services are launched everyday across the world. When these products go live, a Press Release (like the one you’re currently reading) is usually the first order of business. Businesses of various sizes, including Startups, can now have their Press Releases published by relevant influencers in less than 72 hours.
IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.
Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”
IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.
One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don’t have to worry about any of this as the system just needs your Press Release. The rest is history!”
In future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.
Renie Ravin, Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”
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